Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2018 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

Learn how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

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Learn More about Employment Branding with our Top Resources

WebcastDesign Thinking

Designing and Refining Talent Acquisition: The Role of Design Thinking in Creating a World-Class Talent Organization

To better understand the outcomes of Design Thinking approaches when applied to the challenges of talent acquisition, we conducted a survey of over 300 HR and recruiting professionals. Join us as we reveal the results of this new research study and take your questions about Design Thinking. All registrants will receive a copy of the research report. 

Keynote VideoKeynote VideoRestricted to Corporate Members

Building Your Recruiter Brand

July 6, 2017 | Matt Charney

It’s no secret that among candidates and clients, recruiters don’t always have the best reputation or get the most respect. Just do a search in Google for “Recruiters are…” and our professional problem with public ...

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BlogBlog

Five Ways to Become Customer-Centric without Relinquishing Brand Credibility

June 25, 2017 | Karima Mariama-Arthur, Esq. | HCI

Businesses spend a great deal of time developing competitive brands that they hope will flourish in the marketplace.  They try to put their best foot forward and make their products or services attractive to potential clientele, who they hope will eventually become brand ambassadors.  While determining a business’s ideal client is certainly part of the branding process, the rationale behind it can often get lost in the shuffle over time. When this happens, loyalty waxes and wanes.

2018 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

Learn how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

Location & Venue

InterContinental Miami
100 Chopin Plaza
Miami, FL 33131
1-800-327-3005

Call 1-800-327-3005 and reference Human Capital Institute/Strategic Talent Acquisition Conference before 5/11/18 to take advantage of the $229 room rate.

2018 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

Learn how the most successful TA leaders attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

Learn More