Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

BlogBlog

Five Ways to Become Customer-Centric without Relinquishing Brand Credibility

June 25, 2017 | Karima Mariama-Arthur, Esq. | HCI

Businesses spend a great deal of time developing competitive brands that they hope will flourish in the marketplace.  They try to put their best foot forward and make their products or services attractive to potential clientele, who they hope will eventually become brand ambassadors.  While determining a business’s ideal client is certainly part of the branding process, the rationale behind it can often get lost in the shuffle over time. When this happens, loyalty waxes and wanes.

BlogBlog

The Choice Is Theirs: Become the Employer Candidates Desire

June 20, 2017 | Jobvite | HCI

Sixty-nine percent of US professionals would pass on a job offer if it comes from a company with a bad reputation, according to a 2016 Jobvite study. HR leaders must stay way ahead of the curve, and maintain a company’s reputation in a way that makes them an employer of choice.

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
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Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST
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Washington, DC
Feb 28-Mar 1, 2018 | 9:00AM-5:00PM EST
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New York, NY
Mar 22-23, 2018 | 9:00AM-5:00PM EDT
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Los Angeles, CA
Apr 19-20, 2018 | 9:00AM-5:00PM PDT
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Online Classes

November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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December
Dec 12-13, 2017 | 11:45AM-8:00PM EST
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January 2018
Jan 22-23, 2018 | 8:45AM-5:00PM EST
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February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
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March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More