Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

InfographicInfographic

How High-Performing Organizations Approach Talent Acquisition

April 5, 2019 | Kronos

The top challenges for talent acquisition teams are not new. What is new is that organizations are now ready to do something about these challenges. 53% of organizations plan to make major changes to their talent acquisition strategy in ...

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WebcastWebcast

5 Best Tips for Evolving Employer Brands

February 20, 2019 | Adrienne Sullivan, Nicole Thomas

Discover why an employer brand needs to be deployed at every touchpoint in the candidate journey, how you can secure trust and engagement with your brand, and what key metrics to focus on to keep your brand continuously aligned with your strategic goals.

WebcastWebcast

HR & Sexual Harassment: “Me Too” or “Not Us”?

February 19, 2019 | Michelle Ward, Michelle Reed

The EEOC believes that 75% of workplace harassment incidents go unreported. Could we be to blame for not being able to stand up to power within our organizations? Take a look at how we got here, the challenges that contribute to this current crisis, and several practical steps for effectively preventing and managing sexual misconduct.

BlogBlog

How the Bank and Retail Employee Profile Has Been Transformed by a Tech-Enabled World

January 30, 2019 | Shaker International | HCI

The ease and convenience afforded by modern technology has changed the way society functions, shaping new social norms and fundamentally altering how we interact with each other and our environments. This rate of change isn’t just constant – it's continuously accelerating. The 20-teens haven’t just sped up our banking processes, but also brought us virtual assistants, self-driving cars, and ever-more-sophisticated wearable technology. 

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Los Angeles, CA
Nov 21-22, 2019 | 9:00AM-5:00PM PST
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Washington, DC
Dec 18-19, 2019 | 9:00AM-5:00PM EST
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New York, NY
Jan 16-17, 2020 | 9:00AM-5:00PM EST
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San Francisco, CA
Jan 21-22, 2020 | 9:00AM-5:00PM PST
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Chicago, IL
Mar 23-24, 2020 | 9:00AM-5:00PM CDT
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Online Classes

November
Nov 7-8, 2019 | 8:45AM-5:00PM EST
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December
Dec 9-10, 2019 | 8:45AM-5:00PM EST
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January 2020
Jan 23-24, 2020 | 11:45AM-8:00PM EST
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February 2020
Feb 11-12, 2020 | 8:45AM-5:00PM EST
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March 2020
Mar 16-17, 2020 | 8:45AM-5:00PM EDT
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More