As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Businesses spend a great deal of time developing competitive brands that they hope will flourish in the marketplace. They try to put their best foot forward and make their products or services attractive to potential clientele, who they hope will eventually become brand ambassadors. While determining a business’s ideal client is certainly part of the branding process, the rationale behind it can often get lost in the shuffle over time. When this happens, loyalty waxes and wanes.
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Explore how and why you should marry employer branding and candidate experience during the talent attraction phase, and how candidate expectations align with what organizations are delivering.
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