Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

Keynote VideoKeynote VideoRestricted to Corporate Members

Talent Acquisition and the HP Way Now

June 19, 2014 | Mike Dallas

Hewlett-Packard Company has a storied past with one of the most iconic cultures in the technology industry. In this keynote video, Mike Dallas, Senior Vice President, Human Resources Global Operations at HP, explores how, faced with low ...

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BlogBright Ideas

Talent Acquisition: Engaging Your Talent Community Intelligently

June 4, 2014 | Shahbaz Alibaig, Recruitment Technology Manager | HCI

A well-maintained talent community means better access to the right passive candidates that you need as competition increases for top talent. Organizations that have established strong talent communities have grown their talent pipeline, improved their company brand awareness and enhanced their quality of hires. 

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Aug 26-27, 2019 | 9:00AM-5:00PM EDT
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Atlanta, GA
Sep 3-4, 2019 | 9:00AM-5:00PM EDT
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Chicago, IL
Oct 21-22, 2019 | 9:00AM-5:00PM CDT
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Los Angeles, CA
Nov 21-22, 2019 | 9:00AM-5:00PM PST
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Washington, DC
Dec 18-19, 2019 | 9:00AM-5:00PM EST
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Online Classes

July
Jul 17-18, 2019 | 11:45AM-8:00PM EDT
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August
Aug 14-15, 2019 | 8:45AM-5:00PM EDT
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September
Sep 11-12, 2019 | 8:45AM-5:00PM EDT
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October
Oct 9-10, 2019 | 11:45AM-8:00PM EDT
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November
Nov 7-8, 2019 | 8:45AM-5:00PM EST
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More