As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Hewlett-Packard Company has a storied past with one of the most iconic cultures in the technology industry. In this keynote video, Mike Dallas, Senior Vice President, Human Resources Global Operations at HP, explores how, faced with low ...Read more
In this keynote video, hear from Estela Vazquez Perez , Director of Employment Brand at the Royal Bank of Canada (RBC), as she discusses how RBC has achieved its current brand power. With more than 79,000 people in 46 countries, Brand Finance ...Read more
In the emerging world of work, new technologies and demographic trends present a unique set of opportunities and challenges for organizations. While phenomena like virtual teams and freelancers enable organizations to function with greater ...Read more
Groupon has had a storied couple of years—at one point the fastest growing company ever. In this keynote video, hear from Dustin Carper, an Employment Brand Strategist at Groupon, who spent those years in corporate recruiting and ...Read more
A well-maintained talent community means better access to the right passive candidates that you need as competition increases for top talent. Organizations that have established strong talent communities have grown their talent pipeline, improved their company brand awareness and enhanced their quality of hires.
Companies are extending their recruiting reach through video interviewing technology in increasing numbers. According to Aberdeen Group, 31% of organizations surveyed are investing in video interviewing. Cost savings and time efficiencies, ...Read more
Progressive organizations today are looking for every possible advantage to attract and retain the best candidates. These organizations are continuously searching for new ways to engage candidates earlier, communicate their compelling employment brand story, and enhance the candidate experience.
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