Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

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Learn More about Employment Branding with our Top Resources

BlogCRM and Talent Acquisition

What Can CRM Do for Talent Acquisition? Part 1 of 2

July 30, 2013 | Shahbaz Alibaig, Recruitment Technology Manager, GE | HCI

If you are in sales, it is likely that you have been using some sort of CRM for almost two decades. In the Talent Acquisition market, this concept is fairly new. Candidate Relationship Management is not a “shiny thing,” but it can make recruitment more efficient and effective - if used wisely.
Before embarking on a CRM initiative, it is wise to identify job segments for which you want to use CRM. Ideal use of CRM is to pipeline for hard to fill, niche jobs, or jobs which, based on your workforce planning, will be created in the future. Some organizations prefer to use CRM for all job segments to manage passive candidates.

Blog2013 Global

2013 HCI Global Talent Management Summit Part 6: Recruiting Revolution: Social Media Strategies and the Elusive Talent Pipeline

July 23, 2013 | Daniel Fogel | HCI

Human capital is the defining long-term asset to drive success in a competitive global economy.  How can the firm best align its strategic workforce plan with talent acquisition plans, and employee engagement?   How can firms take their talent sourcing from reactive to proactive, developing a sustainable talent pipeline for the future?  Nicole Guiet, Director of Talent Acquisition at CH2M HILL, debated these issues today at the 2013 HCI Global Talent Management Summit and discussed what her firm has been doing to address the global talent crisis and the role social media has played so far.

BlogEmploy Branding

Employer_ment Branding

July 19, 2013 | Tim Gardner PhD | HCI

Let me suggest a small but effective ploy for stirring up trouble among a group of talent management professionals.  When discussing branding in the human capital space, ask which terms are most appropriate: (a) Employer brand/ing or (b) Employment brand/ing?  A quick search of both sets of terms at Google.com shows a respectable 296,000 hits for the terms employment brand/ing but a whopping 2.7 million hits for the terms employer brand/ing.  Despite a near internet consensus of using the employer branding term, I’d like to suggest that talent professionals have it all wrong – the proper term is employment branding.  And the difference is critical.

ArticleArticle

Communication Channels III

July 16, 2013 | John Sumser | HR Examiner

The number of communications options are exploding. Knowing how and where to communicate your employment brand and job opportunities is no longer easy. Social media, mobile technologies, job boards, talent communities, groups and pages on social ...

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2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Location & Venue

Sheraton Denver Downtown
1550 Court Place
Denver, CO 80202
888-627-8405

Call 888-627-8405 and reference Human Capital Institute 2019 Strategic Talent Acquisition Conference to take advantage of the $249 room rate. Don’t wait, the offer expires May 20, 2019. Click here to book your room now!

2019 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

We learned how the most successful TA leaders attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Learn More