Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

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Learn More about Employment Branding with our Top Resources

ArticleArticle

A Brand is a Relationship.

July 8, 2013 | John Sumser | HR Examiner

Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.
A brand is a relationship.
Brands only matter to the ...

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BlogGoogle Reader No More

R.I.P. Google Reader 2005-2013

July 2, 2013 | Daniel Fogel | HCI

July 1, 2013 witnessed the end of Google’s popular Google Reader RSS feed. Google says it cancelled its service due to declining usage and a need to focus on other products, creating a vacuum of competitors looking to fill the void like Feedly, Digg Reader, or apps like Flipboard. The evolution of technology reminds firms of the constant need for innovation.

Executive InterviewExecutive InterviewRestricted to Corporate Members

Social Media Best Practices

Best Selling Author Dan Schawbel is cited by BusinessWeek as someone entrepreneurs should follow on Twitter and in this Executive Insight Video, shares his expertise on social media.  Dan recommends leveraging what is already in use, and ...

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Blog2013 STA

2013 Strategic Talent Acquisition Conference Part 3: Rethinking Recruitment : NPR‘s Brand Ambassadors

June 11, 2013 | Daniel Fogel | HCI

Everyone in the talent acquisition space knows the importance of social media in an effective recruitment strategy, but many are unsure of what percentage of resources to devote to social media versus traditional avenues.  Lars Schmidt, Senior Director of Talent Acquisition & Innovation at NPR shared his insights with the crowds today at the 2013 Strategic Talent Acquisition Conference.  NPR has chosen to spotlight their social media campaign as the crown jewel.  Schmidt champions empowering his current employees to assist in the outreach as brand ambassadors and utilizes innovative twitter hashtags to drive the brand and posts to an NPR Tumblr page as well.  

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Location & Venue

Sheraton Denver Downtown
1550 Court Place
Denver, CO 80202
888-627-8405

Call 888-627-8405 and reference Human Capital Institute 2019 Strategic Talent Acquisition Conference to take advantage of the $249 room rate. Don’t wait, the offer expires May 20, 2019. Click here to book your room now!

2019 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

We learned how the most successful TA leaders attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Learn More