As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
Recommended Employment Branding Resources
Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent
Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.Learn More
Learn More about Employment Branding with our Top Resources
Human capital is the defining long-term asset to drive success in a competitive global economy. How can the firm best align its strategic workforce plan with talent acquisition plans, and employee engagement? How can firms take their talent sourcing from reactive to proactive, developing a sustainable talent pipeline for the future? Nicole Guiet, Director of Talent Acquisition at CH2M HILL, debated these issues today at the 2013 HCI Global Talent Management Summit and discussed what her firm has been doing to address the global talent crisis and the role social media has played so far.
Let me suggest a small but effective ploy for stirring up trouble among a group of talent management professionals. When discussing branding in the human capital space, ask which terms are most appropriate: (a) Employer brand/ing or (b) Employment brand/ing? A quick search of both sets of terms at Google.com shows a respectable 296,000 hits for the terms employment brand/ing but a whopping 2.7 million hits for the terms employer brand/ing. Despite a near internet consensus of using the employer branding term, I’d like to suggest that talent professionals have it all wrong – the proper term is employment branding. And the difference is critical.
The number of communications options are exploding. Knowing how and where to communicate your employment brand and job opportunities is no longer easy. Social media, mobile technologies, job boards, talent communities, groups and pages on social ...Read more
LinkedIn recently released the results of a survey detailing some of the top trends in Talent Acquisition for 2013 and comparing how those statistics vary between the United States and the rest of the globe. Exploring some of the key takeaways, we see an increased focus on developing the employer brand, social networks playing multiple roles in the process, and more firms seeking passive candidates.
As a guy working in a small HR shop, I am subscribed to multiple forums, blogs, and websites. I like having a lot of information at my fingertips, and recently I ran across a great question I thought would be worth sharing.
I would also be ...
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.
A brand is a relationship.
Brands only matter to the ...
In order to compete for highly specialized talent, organizations must understand their target audiences and create messaging that differentiates them from other employers. Learn how NPR develops authentic messaging that attracts top IT ...Read more
Enroll Now: Strategic Talent Acquisition Certification Program
Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.