As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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July 1, 2013 witnessed the end of Google’s popular Google Reader RSS feed. Google says it cancelled its service due to declining usage and a need to focus on other products, creating a vacuum of competitors looking to fill the void like Feedly, Digg Reader, or apps like Flipboard. The evolution of technology reminds firms of the constant need for innovation.
Best Selling Author Dan Schawbel is cited by BusinessWeek as someone entrepreneurs should follow on Twitter and in this Executive Insight Video, shares his expertise on social media. Dan recommends leveraging what is already in use, and ...Read more
Presented by: Lars Schmidt, Senior Director, Talent Acquisition & Innovation, NPR
At a time when many companies and organizations are trying to effectively marshal social media resources to promote their brand and attract talent, ...
Moderated by: Robin Johnson, Senior Vice President, Enterprise Solutions, Yoh
Kevin Stakelum, Director, Talent Acquisition & Leader of the Veteran Hiring Initiative, Humana, Inc.
Patrick Reuss, Americas Recruitment ...
Everyone in the talent acquisition space knows the importance of social media in an effective recruitment strategy, but many are unsure of what percentage of resources to devote to social media versus traditional avenues. Lars Schmidt, Senior Director of Talent Acquisition & Innovation at NPR shared his insights with the crowds today at the 2013 Strategic Talent Acquisition Conference. NPR has chosen to spotlight their social media campaign as the crown jewel. Schmidt champions empowering his current employees to assist in the outreach as brand ambassadors and utilizes innovative twitter hashtags to drive the brand and posts to an NPR Tumblr page as well.
You know those jobs that take forever to fill because you never get enough qualified applicants? The problem may be easier to solve than you think. Quite often, employers use their internal job titles on external job listings. The problem? ...Read more
Great firms understand the importance of their brand and the need for customer service to be both effective and in the moment. With the rise of social media, more and more consumers are going to social media to air their grievances in real time and have the expectation of a prompt response. Savvy companies understand the need to respond to those queries and have already adjusted their customer service models. Here are some great brands leading by example on response time and on the percentage of replies to customer/fan comments.
Presented by: Coleen McCreary, Chief People Officer, Zynga
Zynga is one of silicon valley’s hottest companies, and is responsible for the hit games such as Farmville, Words with Friends, and Mafia Wars which are played by more ...Read more
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