Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

BlogGoogle Reader No More

R.I.P. Google Reader 2005-2013

July 2, 2013 | Daniel Fogel | HCI

July 1, 2013 witnessed the end of Google’s popular Google Reader RSS feed. Google says it cancelled its service due to declining usage and a need to focus on other products, creating a vacuum of competitors looking to fill the void like Feedly, Digg Reader, or apps like Flipboard. The evolution of technology reminds firms of the constant need for innovation.

Executive InterviewExecutive InterviewRestricted to Corporate Members

Social Media Best Practices

Best Selling Author Dan Schawbel is cited by BusinessWeek as someone entrepreneurs should follow on Twitter and in this Executive Insight Video, shares his expertise on social media.  Dan recommends leveraging what is already in use, and ...

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Blog2013 STA

2013 Strategic Talent Acquisition Conference Part 3: Rethinking Recruitment : NPR‘s Brand Ambassadors

June 11, 2013 | Daniel Fogel | HCI

Everyone in the talent acquisition space knows the importance of social media in an effective recruitment strategy, but many are unsure of what percentage of resources to devote to social media versus traditional avenues.  Lars Schmidt, Senior Director of Talent Acquisition & Innovation at NPR shared his insights with the crowds today at the 2013 Strategic Talent Acquisition Conference.  NPR has chosen to spotlight their social media campaign as the crown jewel.  Schmidt champions empowering his current employees to assist in the outreach as brand ambassadors and utilizes innovative twitter hashtags to drive the brand and posts to an NPR Tumblr page as well.  

Executive InterviewExecutive InterviewRestricted to Corporate Members

Leveraging SEO with Standardized Job Titles

You know those jobs that take forever to fill because you never get enough qualified applicants? The problem may be easier to solve than you think.  Quite often, employers use their internal job titles on external job listings. The problem? ...

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BlogBest in Class

Best in Class Service and HR’s Role

May 6, 2013 | Daniel Fogel | HCI

Great firms understand the importance of their brand and the need for customer service to be both effective and in the moment. With the rise of social media, more and more consumers are going to social media to air their grievances in real time and have the expectation of a prompt response. Savvy companies understand the need to respond to those queries and have already adjusted their customer service models. Here are some great brands leading by example on response time and on the percentage of replies to customer/fan comments.

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Singapore
Jun 18-19, 2019 | 9:00AM-5:00PM +08 (Asia/Singapore)
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Washington, DC
Jul 8-9, 2019 | 9:00AM-5:00PM EDT
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Aug 26-27, 2019 | 9:00AM-5:00PM EDT
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Atlanta, GA
Sep 3-4, 2019 | 9:00AM-5:00PM EDT
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Chicago, IL
Oct 21-22, 2019 | 9:00AM-5:00PM CDT
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Online Classes

July
Jul 17-18, 2019 | 11:45AM-8:00PM EDT
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August
Aug 14-15, 2019 | 8:45AM-5:00PM EDT
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September
Sep 11-12, 2019 | 8:45AM-5:00PM EDT
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October
Oct 9-10, 2019 | 11:45AM-8:00PM EDT
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November
Nov 7-8, 2019 | 8:45AM-5:00PM EST
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More