Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources


Get Started with Twitter and HootSuite

April 8, 2013 | Alexandra Samuel | Harvard Business School Publishing

With so many people drinking from the Twitter fire hose, it's no wonder that some people have suggested that it can replace the soon-to-be defunct Google Reader. But that vision is based on the mistaken idea that Twitter, at its ...

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BlogFacebook's HR

Check Your Newsfeed: The Implications of Facebook's Latest Announcement on HR

April 2, 2013 | Stephane Le Viet | HCI

Have you seen Facebook’s latest status update? If not, head to your newsfeed, because it’s about to get a big change. On Thursday, Facebook announced that it will be overhauling the look and feel of its popular newsfeed feature. Coming on the heels of the Graph Search announcement, and a full year and a half after the roll out of Facebook Timeline, the update to this third pillar of Facebook stands to impact the way your business recruits online. 

BlogAvailable Talent

Where Is the Available, Skilled Talent?

February 25, 2013 | Amanda Lewis | HCI

The 2012 Manpower Talent Shortage Survey states that 49% of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations. Why? A lack of available candidates with the right technical expertise and employability skills continues to elude employers.  More specifically, the top reason employers say they can’t fill roles is simply an overall lack of applicants; the second is the candidate-based factor that applicants lack the technical competencies, or hard skills, required for the role.


THE RECRUITER'S GUIDE to online job marketing

January 25, 2013 | Joanna Sherriff | Decision Toolbox

Standing out from the crowd - supercharging your online job openings to target top talent. A job ad is one of the most critical elements in your online recruitment process.
Get your message wrong, use an unfamiliar job title, forget to include ...

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Executive InterviewExecutive InterviewRestricted to Corporate Members

Talent Community Efforts at ADP

Lisa Sherr, Director of Branding, Communications and Metrics at ADP shares how ADP has created an online talent community which engages in discussion regarding ADP jobs, culture and what it means to work for the company. The talent community is ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Chicago, IL
Oct 21-22, 2019 | 9:00AM-5:00PM CDT
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Nov 21-22, 2019 | 9:00AM-5:00PM PST
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Dec 18-19, 2019 | 9:00AM-5:00PM EST

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Oct 9-10, 2019 | 11:45AM-8:00PM EDT
Nov 7-8, 2019 | 8:45AM-5:00PM EST
Dec 9-10, 2019 | 8:45AM-5:00PM EST
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More