As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Presented by: Coleen McCreary, Chief People Officer, Zynga
Zynga is one of silicon valley’s hottest companies, and is responsible for the hit games such as Farmville, Words with Friends, and Mafia Wars which are played by more ...Read more
With so many people drinking from the Twitter fire hose, it's no wonder that some people have suggested that it can replace the soon-to-be defunct Google Reader. But that vision is based on the mistaken idea that Twitter, at its ...
Have you seen Facebook’s latest status update? If not, head to your newsfeed, because it’s about to get a big change. On Thursday, Facebook announced that it will be overhauling the look and feel of its popular newsfeed feature. Coming on the heels of the Graph Search announcement, and a full year and a half after the roll out of Facebook Timeline, the update to this third pillar of Facebook stands to impact the way your business recruits online.
The 2012 Manpower Talent Shortage Survey states that 49% of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations. Why? A lack of available candidates with the right technical expertise and employability skills continues to elude employers. More specifically, the top reason employers say they can’t fill roles is simply an overall lack of applicants; the second is the candidate-based factor that applicants lack the technical competencies, or hard skills, required for the role.
Standing out from the crowd - supercharging your online job openings to target top talent. A job ad is one of the most critical elements in your online recruitment process.
Get your message wrong, use an unfamiliar job title, forget to include ...
Margaret Eaton, VP of Human Resources at The Methodist Hospital (TMH), is a life-long Houston area resident. She has been a witness - and partner - to radical changes in both Houston and US healthcare services. Nationwide, human capital ...Read more
Lisa Sherr, Director of Branding, Communications and Metrics at ADP shares how ADP has created an online talent community which engages in discussion regarding ADP jobs, culture and what it means to work for the company. The talent community is ...Read more
Lisa Maronski, Director of Strategic Sourcing for John Hancock Life Insurance Company shares how John Hancock achieves excellent brand exposure for passive candidates as they focus on appropriate messaging from the potential candidate ...Read more
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