Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

InfographicInfographic

Employment Branding - 6 Best Practices to Follow

February 13, 2017 | WilsonHCG

Candidates are no longer looking for just a job — they're looking for a place where they can advance their career in a supportive, energizing environment. Your employment brand helps you reach those candidates by telling your ...

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White PaperWhite Paper

How to Make a Better Recruiting Video

July 6, 2016 | Smashfly

Ready to be astounded? Facebook now has 8 billion video views per day ­– that’s a whopping 760 years of watch time. As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s also finding ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Jun 25-26, 2018 | 9:00AM-5:00PM EDT
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Charlotte, NC
Jul 12-13, 2018 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 14-15, 2018 | 9:00AM-5:00PM PDT
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Washington, DC
Aug 16-17, 2018 | 9:00AM-5:00PM EDT
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Dallas, TX
Sep 6-7, 2018 | 9:00AM-5:00PM CDT
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Online Classes

July
Jul 19-20, 2018 | 8:45AM-5:00PM EDT
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August
Aug 7-8, 2018 | 11:45AM-8:00PM EDT
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September
Sep 17-18, 2018 | 8:45AM-5:00PM EDT
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October
Oct 8-9, 2018 | 11:45AM-8:00PM EDT
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November
Nov 6-7, 2018 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More