As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Today’s most powerful employer brands have an edge when it comes to attracting strong talent and creating highly engaged teams. They have a great story. They have strong advocacy. They have fierce loyalty. So why do so few companies take the time to invest building a strong employer brand? Because it requires commitment, resource and behavioral change across the whole organization.
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It’s no secret that advances in 21st Century communication and automation technology have changed the way we conduct business. Transactions and exchanges that once took days to complete now take as little as one second. Where we once needed everyone in the same room or on the same job site to make important things happen, we can now carry out projects with globally dispersed teams and staff virtual departments with employees who may never find themselves on the same continent at the same time, much less in the same room.
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