As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
Recommended Employment Branding Resources
Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent
Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.Learn More
Learn More about Employment Branding with our Top Resources
HR, meet marketing. Learn which marketing techniques are most effective in recruiting and hiring.
Candidates are no longer looking for just a job — they're looking for a place where they can advance their career in a supportive, energizing environment. Your employment brand helps you reach those candidates by telling your ...Read more
Explore the topic of TMI and how what might seem like a strategic use of social media could be a fast track to trouble during the hiring process.
Businesses require a diverse talent pipeline to ensure the right workers occupy critical roles. Organizations must prepare for the future by attracting new talent and replacing their retiring baby boomers. Internships can play a key ...Read more
Learn more about the science behind job search and how candidates make career decisions today.
It’s no secret that advances in 21st Century communication and automation technology have changed the way we conduct business. Transactions and exchanges that once took days to complete now take as little as one second. Where we once needed everyone in the same room or on the same job site to make important things happen, we can now carry out projects with globally dispersed teams and staff virtual departments with employees who may never find themselves on the same continent at the same time, much less in the same room.
Explore a wealth of data on how people search for your jobs and key drivers for reaching the best talent with your search recruiting strategy.
Ready to be astounded? Facebook now has 8 billion video views per day – that’s a whopping 760 years of watch time. As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s also finding ...Read more
Enroll Now: Strategic Talent Acquisition Certification Program
Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.