Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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Building Your Recruiter Brand

July 6, 2017 | Matt Charney

It’s no secret that among candidates and clients, recruiters don’t always have the best reputation or get the most respect. Just do a search in Google for “Recruiters are…” and our professional problem with public ...

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Five Ways to Become Customer-Centric without Relinquishing Brand Credibility

June 26, 2017 | Karima Mariama-Arthur, Esq. | HCI

Businesses spend a great deal of time developing competitive brands that they hope will flourish in the marketplace.  They try to put their best foot forward and make their products or services attractive to potential clientele, who they hope will eventually become brand ambassadors.  While determining a business’s ideal client is certainly part of the branding process, the rationale behind it can often get lost in the shuffle over time. When this happens, loyalty waxes and wanes.

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Los Angeles, CA
Nov 21-22, 2019 | 9:00AM-5:00PM PST
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Washington, DC
Dec 18-19, 2019 | 9:00AM-5:00PM EST
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New York, NY
Jan 16-17, 2020 | 9:00AM-5:00PM EST
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San Francisco, CA
Jan 21-22, 2020 | 9:00AM-5:00PM PST
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Chicago, IL
Mar 23-24, 2020 | 9:00AM-5:00PM CDT
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Online Classes

November
Nov 7-8, 2019 | 8:45AM-5:00PM EST
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December
Dec 9-10, 2019 | 8:45AM-5:00PM EST
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January 2020
Jan 23-24, 2020 | 11:45AM-8:00PM EST
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February 2020
Feb 11-12, 2020 | 8:45AM-5:00PM EST
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March 2020
Mar 16-17, 2020 | 8:45AM-5:00PM EDT
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More