As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
Recommended Employment Branding Resources
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Sodexo has a holistic approach to integrating inclusive diversity throughout the company. It is a comprehensive, top-down, bottom-up, middle-out strategy that begins with senior-level commitment. Even if the company does not have a ...Read more
Ericsson is committed to a gender diversity hiring plan. Ericsson aims to have 30 percent of its workforce made up of women employees by 2020, the current figure is AT 22 percent. Hear about the genesis of Ericcson’s D&I strategy, the ...Read more
Explore how and why you should marry employer branding and candidate experience during the talent attraction phase, and how candidate expectations align with what organizations are delivering.
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HR, meet marketing. Learn which marketing techniques are most effective in recruiting and hiring.
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Ready to be astounded? Facebook now has 8 billion video views per day – that’s a whopping 760 years of watch time. As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s also finding ...Read more
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