Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources


How to Recruit Millennials When You’re a Boomer-Centric Company

February 29, 2016 | Michele Ellner, Director of Marketing

It’s no secret that members of the youngest (and now largest) generation in the workplace can cause their older managers some serious aggravation at times. Gen. Y’s expectations about work are often at odds with what more veteran ...

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Diversity for Diversity's Sake?

February 24, 2016 | Randi Kenney | HCI

What does diversity mean to you? For me, I often see “diversity” visualized in stock photography—typically, an image of hands over hands of varying skin tones or perhaps a group of smiling people of different races. It doesn’t take much, really, to look diverse. But what does it mean for a company to actually be diverse?

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HR Challenger: Building a Talent-Centric Organization

February 5, 2016

It’s midway between the global recession of 2008 and 2020 – the deadline for our future-leaning visions. As we look to accomplish greatness, all of our choices are being influenced by globalization, mobility, technology and ...

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Build Your Brand and Candidates Will Follow

February 5, 2016 | Angela Hills, Cielo

These days in the talent management world, the topic of workforce engagement is nearly as popular as social media, and research bears out the idea that employee engagement is critical to an organization’s long-term ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Atlanta, GA
Oct 10-11, 2017 | 9:00AM-5:00PM EDT
Hong Kong
Nov 9-10, 2017 | 9:00AM-5:00PM HKT (Asia/Hong_Kong)
Washington, DC
Nov 9-10, 2017 | 9:00AM-5:00PM EST
San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST

Online Classes

Oct 25-26, 2017 | 11:45AM-8:00PM EDT
Nov 28-29, 2017 | 8:45AM-5:00PM EST
Dec 12-13, 2017 | 11:45AM-8:00PM EST
February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More