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2013 Strategic Talent Acquisition Conference Part 7: Gamification Play Games to Attract and Engage Talent

Blog: Author: Daniel Fogel | Source: HCI | 10 hours ago

Attendees were treated to an interactive session focusing on gamification this afternoon at the 2013 Strategic Talent Acquisition Conference.  Michael Beygelman, RPO President of Pontoon Solutions demonstrated how the essence of gamification is not a new buzzword, but has been with us for quite some time.   Beygelman shared a short history lesson that some HCI members may already know.  Steel magnate Charles Schwab in an effort to improve the efficiency of his mill asked the manager why he was unable to run the mill to full capacity.   The mill manager explained that he has coaxed the workers, pushed them, sworn at them, done everything in his power but nothing more can be done.  With the day shift finishing up Schwab asked a worker how many heats were completed, and received his answer, six.  Schwab grabbed a piece of chalk and wrote a huge 6 on the floor.  The night shift came in and saw a giant six on the floor of the mill and asked the manager for the story.  The next morning the giant six was gone replaced by a large seven.  This competition continued between the day and night shifts until the mill reached its true potential.   more »

2013 Strategic Talent Acquisition Conference Part 6: Attract, Engage, and Retain the Best Gen Y Talent

Blog: Author: Daniel Fogel | Source: HCI | 10 hours ago

Generation Y.  
Millennials. 
Whichever name you know them by, they will comprise 75% of the workforce by 2025 and with the coming mass exodus of baby boomers into retirement, firms will need to be able to attract, engage, retain, and develop Gen Y workers to remain successful.   With the generational shift of workers, there needs to be shift in the methods used to appeal to these future leaders.  Dan Schawbel, Founder of Millennial Branding and author of Promote Yourself shared some effective tactics to connect with this generation today at 2013 Strategic Talent Acquisition Conferencemore »

2013 Strategic Talent Acquisition Conference Part 5: US Army Strong Campaign Marketing Secrets

Blog: Author: Daniel Fogel | Source: HCI | 10 hours ago

As day 2 of the 2013 Strategic Talent Acquisition Conference began, attendees were treated to a case study of the US Army recruiting experience.  In early 2007, the Army had missed its recruiting goal for two months and it was forecast that they would miss it for the entire year.  The Army chose current Global Employer Brand Leader at Amazon David Lee to lead a new marketing campaign applying military strategy to the marketing department. 
  more »