Most entrepreneurs don't realize the art of storytelling can help you succeed in the start-up world.
Storytelling is a timeless human tradition. Before the written word, people would memorize elaborate stories full of morals that shaped cultures for generations.
What does a real-life CEO have in common with the central figures of a fictitious Mafia crime family in The Godfather? According to Justin Moore, CEO and founder of Axcient, plenty.
Kohl Crecelius, CEO and Co-founder of Krochet Kids International, discusses how Krochet Kids International was born, and the steps he took with his co-founders as they learned more about their ability to create and build an organization driven by a mission for humanity:
- Discover how a small skill transformed into an organized company with a “human capital” mission
- Learn how the heart of human capital – the idea that people have value and create value – can be harnessed to underscore the mission of human empowerment and sufficiency
- Recognize where the communication gaps are in the narrative you are telling, and address those needs with the skills you already have in place
At the South by Southwest Interactive conference earlier this month, I went to a fun panel called “Moms vs. Management: Parents Make Awesome Managers,” featuring top managers/parents from Google, Pixar, SAP and Hot Studio, a design firm.
Plenty of leaders seek to boost their performance by becoming stronger, more agile, more forceful. Matthew E. May has a whole different strategy.
Most leaders seek to boost their performance by becoming more: more decisive, more communicative, more masterful of complexity. Matthew E. May prefers the opposite approach. A former consultant for Toyota, May sums up much of what he learned there about the art of simplification in the word elegance, which he applied to products, processes, and problem solving in his 2009 book, In Pursuit of Elegance. (A new book, The Laws of Subtraction, will be published this fall.) In a recent conversation with editor-at-large Leigh Buchanan, May discussed how elegance applies to leadership.
I WAS the youngest of four children. My father was an electrician, and my mother was a school nurse who returned to school to get her degree when I started kindergarten. She would say you can be anything you want to be, and she set an example for me.
In high school, I enjoyed public speaking, art and music. Whenever the Grateful Dead were at Madison Square Garden, a friend and I would silk-screen T-shirts with Jerry Garcia’s image and sell them to concertgoers.