Last Friday had black written all over it: sales up 7.3%, the Dow gaining 200+ points, a whole website dedicated solely to the 24-hour impasse that is the busiest shopping day of the year. There’s no doubt about it – we are a nation of consumers.
I have not personally participated in Black Friday before (shocking, I know), but enough conversations with friends and stories about 3am wake-up calls, doorbuster deals, and specialty Friday Finds leaves me with more than a few nuggets of information to chew on. The most common denominator, it seems, is strategy. more »