On the surface, many of the technologies that could be classified as “social networks” or that soon-to-be-very-tired moniker “Web 2.0” might appear to be tactical in nature in their talent acquisition applications. Someone tweets, someone else follows, and hopefully the follower clicks through to whatever website or job posting is referenced. A fan page is created for a company on Facebook, people choose to “become a fan”, and again, hopefully they click through to websites and job postings that are referenced. If that’s all your organization is doing, then perhaps these really are simply tactical tools. They might even be working for you! more »