The Global Association for Strategic Talent Management
Employer Branding
An HCI Learning Track
Next Webcast
According to a KPMG study, "83% of all mergers and acquisitions (M&As) failed to produce any benefit for the shareholders and over half actually destroyed value". Many experts agree-- if corporate cultural hostilities exist, employee and employer identities are lost. That's why maintaining a strategic and cohesive brand during the m&a process is so critical. more »
Live:
Wednesday, Mar 3 2010 12:00pm EST
Recasts:
Thursday, Mar 4 2010 4:00pm EST
Thursday, Mar 4 2010 8:00pm EST
Friday, Mar 5 2010 12:00am EST
Friday, Mar 5 2010 4:00am EST
Friday, Mar 5 2010 8:00am EST
Webcasts on Demand
Brand For Talent
Webcast:Based on her new book, Brand for Talent, Libby Sartain will highlight how organizations must build a talent brand in order to attract their most critical talent segments to come to work. In just the past few years the marketplace for talent has fundamentally changed, partly because the needs of business have changed, partly because the availability of technology has changed how workers and business connect. Today business competes for talent in a free global marketplace in which traditional definitions of job and employee no longer relate. People looking for work have fundamentally changed. We'll explore and gain takeaways from the following topics:
- Today's worker, Gen Y to Baby Boomer no longer merely seeks or evaluates a task to complete or a job to do. The workers searches for an overall work experience that will provide a sense of connection and fulfillment beyond the immediate work at hand and outside the traditional definitions of opportunity and security.
- All of this change makes the brand the most essential part of an organization's strategy to secure talent.
- The change in the marketplace for talent, and in the consumer of the work experience, demand that business look at brand in a new way.
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Corporate Social Networking and Your Employer Brand: A Recession Proof Match
Webcast:You know that your brand is important and powerful; you have built it authentically to be an integral part of your company's culture. Now is the time to use the strength of the brand that you have built to retain your top performers, attract new talent, and reassure current employees about the temporary nature of the downturn. If you have done your job in creating an atmosphere of transparency and open communication, then utilizing corporate social networks to reinforce your positive brand impact should be a natural extension of the work that you have already done.
This webcast will address social networks as a cost effective marketing tool, and show you you can leverage them today for little or no investment. We'll discuss compliance, leadership responsibility and show you how to embrace the collaborative and communicative nature of the web. more »
Differentiate Your Brand Inside and Out with Web 2.0 Strategy
Webcast:How do you differentiate your employer brand in a sea of sameness; all the while aligning your internal and external identity?
A culture fit is essential for the success of any employee and organization. Identify your employee value proposition, and then connect your employees to build community and share common experiences. Get to know your target, articulate the organizations offerings and be precise about who needs to be hired to be successful. Use stories to communicate the EVP message, both inside your organization and externally to candidates.
Join Tim Whitehead, Director of Internal Communications at Children's Healthcare of Atlanta, as he gives us a real world look at making a health care brand stand out among competitors. Using Web 2.0 technology, Children's found a new way to tell their story and break through the clutter, engage their employees and empower their brand. more »
Breathing New Life Into an Old Brand: Reinvigorating Your Employment Proposition
Webcast:Sales are flat and applications are down. Your employee brand is a great way to tout yourself as an employer of choice, but your message needs to resonate with your core audience and reflect your corporate values. How can you portray your relevance and differentiators to your current and future employees while still maintaining your corporate integrity?
Your brand needs to be consistent and continuous, but it doesn't need to be dull or staid. What can you do to give your employment brand a face lift? Join us to look at real world examples that you can apply to your marketing plan. Find out if you may need just a refresher, or if it's time for a complete overhaul-- and learn to spot the key differences. Your brand can be powerful ammunition to becoming and sustaining yourself as a choice employer-- learn how to make it work for you in 2009. more »
Leveraging Trends: Enriching Brands in 2009
Webcast:Seismic changes have recently and swiftly reshaped the global business landscape. The historic degree of international economic turmoil has had profound impact upon people everywhere. The challenge now is to understand the implications of these dynamics and prepare for what will happen next.
What are the trends that will steer our culture in 2009 and beyond? How can organizational leaders capitalize on these trends to engage and inspire their employees?
Join us for this exclusive webcast with trend spotting expert, Ann Mack, Director of Trendspotting at JWT, and Jonathan Willard, Global Director of Organizational Communications at JWT INSIDE. Ann will present a preview of JWT's 10 Trends for 2009 and Jonathan will discuss how communications leaders can leverage these trends within their organizations to capture attention and drive results.
Learn which of today's emerging ideas will become tomorrow's social forces and how these societal trends can be harnessed to shape and enrich an organization's brand culture. more »
Beyond the Logo: The Emotional Side of Your Employee Brand
Webcast:Like it or not, you already have an employee brand. The myriad of encounters your organization has had with employees, customers, and their community has left an indelible impression. In order to improve upon the resonance of your brand, you first need to find out what mental and emotional associations have already been created, both externally and internally. Are you ready to ask the tough questions that will uncover the emotional response to your brand?
Join us for this exclusive webcast with industry expert Anna Farmery, a global leader in motivating people and developing internal brands. Her blog, The Engaging Brand, is ranked in the Top 150 in AdAge and has been recognized as a "must read" leadership blog throughout the business world. Anna will be presenting her unique view on how people collaborate and collide in an effort to create a resonant and unique branding proposition. We'll look at how "emotionally intelligent" companies ask the hardest questions of their employees, customers, candidates and competitors in order to become an employer of choice. more »
Employer Branding in the E-World
Webcast:We've all heard this before: 3 clicks and you're out. This means that if a person can't find the information they need within three clicks of the mouse, they'll go elsewhere. What if it's a potential employee looking at your web site? Or a job seeker browsing your job openings on a career board? If you are not conveying a strong electronic brand, you may need to rethink your branding strategy.
From Facebook to Twitter, from Monster to Linked-In, your brand needs to be intrinsically married to your electronic imprint. Your current employees and your future prospects are a technically savvy group, and your brand needs to be E-smart as well. This webcast will examine best practices in "e-branding", and look at how to avoid potential pitfalls. We'll look at ways to reach your target audience, get buy in from traditional marketing minds, and maximize your return on investments. more »
Employer Branding: Using It To Increase Employee Loyalty
Webcast:You've spent countless hours and dollars on your employee brand. It's a message that's unique and compelling to your customers, your recruits, and your investors. But is there a crucial piece of the pie that's missing? What can you be doing to make this priceless brand worth something to your most crucial capital-your current workforce?
Join us for this insightful hour that delves into an area of employer branding that is often overlooked, and yet can be a crucial driver of a company's success. We'll look at employee loyalty and how it is effected by branding, and how employees directly affect a message by communicating it to customer, colleagues, and social networks. Learn how to turn your employees into corporate champions, while instilling in them a better sense of company pride. more »
Winning the Candidacy to a Winning EVP. The Road to Building Your Employee Value Proposition.
Webcast:Marketing sophistication is growing in leaps and bounds with best practices coming from all sides - television, radio and the web fight for our attention. Every day we are bombarded by ideas designed to help us create the most focused, succinct and compelling employee brand, but what really works? What are the attributes-whether they be tangible or conceptual-that employees or candidates want to see?
This webcast will harness the best intelligence and apply it to the evolving business of employment marketing. We'll examine the role of the media, learn how to discern what really matters to a brand, and discuss the real meaning of creating a unique value proposition. more »
Building an Authentic Employer Brand
Webcast:A frequent theme in the Employer Branding track is the way in which the perception of a company's employer brand can be improved. Most experts seem to agree that a brand exists independently of the strategies used to influence it - that being a "great place to work' is not synonymous with a strong employer brand and, conversely, that effective branding efforts are not the exclusive province of companies that have been recognized as great employers. But a natural question still arises: What do you do if the story that your brand tells isn't what you want it to be?
Join us as Dan Fagan, Director of Organizational Development. Recruiting and Mobility at Schneider Electric tells the story of how his company has structured the order of the Branding process by changing the realities in house to be able to tell a more compelling story externally. Dan will describe the six key behaviors that his organization seeks to live by, how that has changed the perception of his organization in the eyes of its own employees and how that change has begun to manifest itself in the outside world. more »
This Learning Track Made Possible by
Robert Rizzuto
Managing DirectorJWT INSIDE
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