The Global Association for Strategic Talent Management
Web 2.0 for Recruitment
An HCI Learning Track
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The benefits of Web 2.0 for recruiting are great; broader candidate reach, improved experience, higher ROI and stronger reporting are just a few. That isn't to say it is risk-free, however. Employers that have reaped these benefits have done so by controlling risk exposure, often aided by a Web 2.0 Policy. more »
Recasts:
Thursday, Feb 25 2010 1:00pm EST
Friday, Feb 26 2010 5:00pm EST
Sunday, Feb 28 2010 9:00pm EST
Monday, Mar 1 2010 1:00am EST
Monday, Mar 1 2010 5:00am EST
Monday, Mar 1 2010 9:00am EST
Webcasts on Demand
What's Your Web 2.0 Policy?
Webcast:The benefits of Web 2.0 for recruiting are great; broader candidate reach, improved experience, higher ROI and stronger reporting are just a few. That isn't to say it is risk-free, however. Employers that have reaped these benefits have done so by controlling risk exposure, often aided by a Web 2.0 Policy.
How should such a policy be constructed? What exactly should be covered under its umbrella? Where is the line between mitigating risk and fostering a transparent and healthy recruiting experience? In this webcast, we'll hear from both a Web 2.0 employer and attorney on these issues and more. more »
January 28, 2010 by Elizabeth Anderson | comments (1) | permalink |
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The Web 2.0 Recruiting Budget: What Should You Do?
Webcast:With increasing pressures to cut costs, and the explosion of Web 2.0 technologies, Talent Acquisition leaders are confused about how to transition their budgets from older non-productive strategies, to the new mix of Web 2.0 initiatives.
Jason Buss from Ameriprise Financial will share how he's transformed his recruiting budget to enable web 2.0 strategies, and what he's doing to measure ROI from these new channels online, while managing expectations of his hiring community as they transition their recruiting strategy.
If you are challenged with which areas to re-allocate funds to begin investing in these efforts, how much to invest, and what expectations and results can be gained, you won't want to miss this webcast! more »
Recruiting in 140 Characters or Less
Webcast:The Web 2.0 world is causing many changes in the recruiting world, but there are some basics that every employer needs to pay attention to when it comes to making your jobs compatible. For one thing, the best people are looking for careers, not jobs. Equally important, with the onset of Search Engine Optimization, RSS feeds, Twitter, Facebook wall postings, and the future of SMS/text messaging, employers are faced with how these technologies can help or hurt recruiting efforts online.
In this webcast, Lou Adler and Doug Berg will demonstrate how career offerings are impacted by these new technologies and some basic changes that will maximize how career opportunities are treated within these Web 2.0 channels. They will share principles on how to optimize job titles, how to focus on opportunities instead of skills, and what needs to be in the first 140 characters of a job description.. Be wary though, you will be blown away in only 140 characters! more »
Optimizing the Social Web for Hiring
Webcast:One of the best, and most used, applications of the web 2.0 revolution has been to technologically enhance the way we all interact with each other. As we've seen, the "social" web has altered too how employers interact with talent pools. It has also sucked up time and energy on useless efforts to create meaning and hires.
This webcast will share how Microsoft has optimized their recruiters' activities on social networks like Facebook, LinkedIn, Myspace, Ning, Twitter, and other key social channels to make them more productive on these networks. We'll also learn about the creative ways they are measuring the effectiveness of these sources. more »
Best Buy's Career Site 2.0
Webcast:Much discussion in strategic recruitment has centered around "Web 2.0" and employers' main candidate interface: the career website. Many recruiting experts have also become internet strategists, and in the process, learned valuable lessons both about how job seekers want to interact with employers, and successful online tactics.
Best Buy is one of those organizations that wanted to have their career site become "Web 2.0 compatible", and recently launched their new web 2.0 career site. Learn about what this means, along with the benefits that Best Buy has gained by upgrading their career site. more »
YouTube and You, too! Using Viral Video In Recruiting
Webcast:Here's some knowledge for your day: according to YouTube, ten hours of video is uploaded to their site every minute. Their user base is broad- spanning ages 18-55, evenly distributed between the sexes, is located in 19 countries, and speaks over 13 different languages. Oh, and did we mention it is free?
Why should this matter to talent acquisition professionals? Check your recruiting budget. Is there room on the balance sheet for free? Now go look at the latest report from your career site. How many unique visitors did you have today? YouTube and other video sharing websites offer a terrific package for hiring organizations- a worldwide recognized delivery vehicle and a cost everyone can approve. What's the trick to getting noticed? Make your video funny, controversial or innovative- maybe even all of the above. We'll hear about a company that did just that in this webcast. more »
Competitive Intelligence Resources for Internet Recruiting
Webcast:If you want to be more proactive on the CI side of recruiting research for your company but don't have much of a budget, then you should get a lot of actionable tips and tools from this webcast presented by one of the pioneers of Internet recruiting research. We'll discuss ways to quickly find out the online ways to get answers to questions like these: What companies are in the same space as the one(s) I need talent for, especially lesser-known ones? Which are merging or downsizing (by target industry, geography, etc.) where relevant talent might be more vulnerable? How can I monitor when any of those competitors make talent or business changes? What are the job titles that those companies use for the roles I'm trying to fill? How do I find the people who had key roles at the company before the merger/acquisition? If I'm not getting enough referrals by phone, how can I find similarly-skilled peers of the people I find? For companies in trouble, where can I find people candidly talking about the problems?
Bonus: We'll also discuss some of the hot search engine optimization and keyword tricks to know how your competitors' sites rank, techniques they're using to get their sites ranked high on search engines, and what keywords they're buying for those targeted pay-per-click ads... all applied in a career website / recruitment advertising context. more »
Integrating Internet Recruiting 2.0 Concepts with Your Talent Strategy
Webcast:The recruiting revolution is here, and we're just beginning to understand the scope. How can we integrate the best of these new recruiting tools into our talent acquisition strategy? The first step is to formalize an actual talent acquisition business plan. The follow up action is to research, evaluate and implement the tools that will achieve the business goals. Whoa, easier said than done, right?
Web 2.0 is about connecting people to each other, and Internet Recruiting 2.0 is about connecting candidates and employers. There are new widgets every day with to help make these connections happen. How can an organization best use this emerging technology while still keeping the human touch that is central to recruiting? more »
Internet Recruiting 2.0: The Flow of Information
Webcast:In the last 15 years the internet has grown exponentially and become a pervasive part of our business and personal lives in the process. Increasingly, the web has become a source of information that would have been impossible to find any other way. In the process, we've learned to expect and desire more and more information.
Now, as employers we now have access to more data about our potential applicants than ever before. Google searches, social networks, recruiting and information sites have given us a deeper and more detailed talent pool than ever before. Meanwhile, job seekers are using the exact same tools to increase their understanding of positions and potential employers. more »
This Learning Track Made Possible by
Doug Berg
Founder and Chief Recruiting GeekJobs2Web
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