The Global Association for Strategic Talent Management
Recruitment Advertising and Communications
An HCI Learning Track
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Using Pay-Per-Click Advertising in Healthcare Recruitment
Webcast:Attracting qualified candidates to healthcare jobs is a difficult challenge; talent shortages mean that recruiting teams have to work harder and more creatively to produce a talent pipeline. In the past, "creative" was often synonymous with expensive. But in today's business climate, expensive is not an option. So what talent acquisition avenues are low-cost and effective?
Healthcare employers can maximize recruitment advertising budget and return on investment while receiving qualified, niche applicants with pay-per-click (PPC) recruitment advertising solutions like Google AdWords and Indeed sponsored jobs. This webcast will share best practices and success stories from healthcare clients using PPC recruitment advertising to lower their cost per applicant and cost per hire. It will also explain the differences between PPC and job board advertising, dispel the myths of PPC advertising for healthcare recruitment, and share how to track the ROI of all recruitment advertising investments. more »
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The Four A's of Recruitment Advertising: Assign, Automate, Analyze and Adjust
Webcast:
How can you make the most of your recruitment advertising budget? How do you maximize the return on investment from your advertising campaigns? We'll help you meet these goals using the "Four A's" - A step-by-step approach to effective recruitment advertising. Illustrated with best practices, this webcast gives you the nuts and bolts for improving the performance of your recruitment ad campaigns.
Companies recruiting online today face the challenge of knowing where their candidates and hires are coming from. The good news is that this challenge can be easily conquered by asking the proper questions and putting some simple tracking measures in place. One of the advantages of online recruitment advertising versus traditional counterparts, like print, is that it's 100 percent measurable - but companies need to take advantage of the tracking opportunities. Job sites and search engine marketing (SEM) are two of the few growing sources of hire, so it's imperative that companies act now to really know where those hires are coming from. more »
Recruiting Goes Mobile: R U In?
Webcast:
Mobile technology has enhanced many components of our lives: communications, travel, personal finance, and social relationships. With an estimated 4 billion handsets in the world, and the daily number of US users of mobile web doubling from 2008 to 2009, why not use its advantages in the recruiting process as well?
As with other innovative recruiting practices, Talent Acquisition departments struggle with how to start mobile recruiting. In this webcast, we'll hear all about using this relevant and convenient medium to attract top talent. more »
The Power of Branded Recruiting
Webcast:
Today at work, look around your office. Chances are it is stocked with messaging targeted to customers- save money, better service, best in class. Yet customers are job candidates, too. What message are you sending to them?
The power of great branded recruiting efforts is in sustainability, self-selection and business development. The right talent brand will perpetuate itself through committed consumers and candidates. The wrong talent will identify that they aren't a good fit. The best brand will make your organization money. What's your recruiting message? more »
Understanding Media Choices in Recruitment Advertising
Webcast:
Not yet on the web 2.0 wagon? Having difficulty deciding where to focus your brand efforts in the world of social media? Perhaps you're still struggling to understand what Web 2.0 is or how it relates to your talent acquisition process. You're not alone. Employers globally are wrestling with the dynamic advances in what candidates do online, where they do it, and how to leverage those activities and destinations into improved candidate flow.
In our year-end webcast in Recruitment Advertising and Communications, we'll hear from a nationally recognized Internet Strategist on understanding these new media choices, and the role they can play in your employment brand activities. We'll also discuss how to align your choices with your overall talent brand strategies. more »
Career Website Transformation in Healthcare and Beyond!
Webcast:
In a land of "take a number" and wait healthcare scenarios, it's easy to see why hiring compassionate and highly-competent medical professionals would be a difficult job for any talent acquisition team. The difficulty of
attracting top talent is compounded when an organization's career site- the job information source for 80% of candidates- is labyrinthine and laborious.
In this webcast, we'll hear from a healthcare company and Jobs2Web on how they worked to transform their career site into an online recruiting engine. The steps include: search engine optimization- how to make sure jobs come up in candidates' searches, job broadcasting- an automatic distribution of job postings to aggregators like SimplyHired, and landing pages for specific types of candidates. And the best part of all? They did this all without redesigning their career site or changing their ATS. more »
Gaining Applicants through Career Site Redesign
Webcast:
It's easy to place too much emphasis on driving traffic to your career site while overlooking an important key to your career website ROI - completed applications. The Pennsylvania State University spent time developing an online recruitment diversity marketing plan as one goal when considering a career site redesign. Ultimately the intent of the redesign was to gets candidates to take action with every interaction they make with the site.
Today, website ROI is measured by conversions -- how frequently visitors reach goals. Goals are activities on your website that are important to the overall success of your organization. Obviously, a completed application is a primary goal for all HR departments. There are plenty of other examples of how to set goals for your career site and this session will provide some key insights of how Penn State University accomplished such goals. The site was created with their prospective candidates in mind and set goals to ensure measurable results could be obtained where past data didn't exist. more »
Creating Employment Buzz on Campus: Standing Out in a Crowd
Webcast:
On today's college campuses, "eye-ball" time is at an all-time premium. Students are bombarded daily with credit card offers and philanthropic requests while employers are trying to communicate with them to fill their ranks with top-tier talent. The market is so saturated that investing dollars and effort may not guarantee success, but innovative strategizing will. Great employers struggle to stand out from the crowd and often don't have enough of their targeted students' bandwidth to communicate their differences.
To understand how to communicate with young talent one must start by asking questions and listening to the answers. In this case-study webcast, we'll hear how Hyatt Hotels and Resorts, already a premier hospitality employer, designed and implemented their college recruitment strategy. We'll also hear about how NAS and one recruitment communications professional decided to undertake a national e-survey, with help from collegerecruiter.com and Northwest Airlines, of thousands of students and recent grads to identify their employment messaging preferences. more »
I Made That! Employee-Driven Recruitment Communications
Webcast:
The University of Maryland Medical Center (UMMC), founded in 1823 as the Baltimore Infirmary, is one of the nation's oldest and world-renown teaching hospitals. The idea of discovery and teaching is so prevalent in their branded messaging that talent management leaders asked their own employees to establish their recruitment-related messaging.
Ensuring internal support for hiring branding is important. Imagine the buzz you would build if your company planned your recruitment communications based on specific feedback given by your staff, and then featured the same staff in the advertising itself! In this webcast we'll hear from the team at UMMC that pioneered this successful approach. more »
Best Practices in Employment Website Design
Webcast:
Do you remember when companies used to hire without using their Web site? Of course you do - it wasn't all that long ago. But the Internet has become so central to the way that potential candidates do everything from find out about openings to researching potential employers to communicating with future co-workers that those days seem a long way off.
Yet even amid this reality, many companies continue to think of their Web site as a tool for selling potential customers, not as a tool for attracting potential hires. This webcast will look at how the best companies are building Web sites that spark the interest of candidates, give them the information they need to evaluate their candidacy for openings and keep them coming back to check out more positions. more »
This Learning Track Made Possible by
Jason Whitman
VP, Client ServicesIndeed
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