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Sales Leadership For Tough Times
Article:Whether you are a CEO of a start-up driving towards your first order or a regional sales manager striving to hit your 2009 sales target - sales are everything in today's tough markets.
Downsizing the Sales Organization - Ensuring the Best Possible Outcome
Article:I was truly hoping that I would not have to write this article, but the reality is that the majority of CEO's will need to include the sales organization in staffing reduction initiatives.
10 Ideas For Successful CRM Implementation In Your Sales Organization
Article:If you're in charge of a sales CRM software implementation or adoption project there are many actions and methods to consider to help ensure your success. Although every business and team is unique, the following CRM implementation suggestions could be considered universal working across companies and industries.
Marketing Your Mission Statement
Article:The criteria for a good mission statement and a good marketing slogan are the same. Both should be clear in communicating the company's goals and proposition.
Growing Sales Through Leadership
Article:Instill a natural passion in your sales team to see your profits rise. Can better leadership contribute as much to the bottom line as good sales training? One of the biggest challenges of teaching leadership...
Sales
Article:The CEO of a consulting company asks how he can train his sales staff. To paraphrase one of our better leaders: "Ask not what your salesmen can do for you; ask what you can do for your salesmen."
Tacit Meaning in Disguise: Hidden Metaphors in New Product Development and Market Making
Article:Explores the role of metaphor in product development processes and market making. Based on a sociocognitive perspective of innovation dynamics and required learning ..
7 Common Sales Challenges that Prevent Executive Level Access
Article:With the complexity of today´s business solutions and their far-reaching affects, more often than not senior level executives are actively involved in the process of assessing the issues and their options. Yet many companies are finding their best sales and marketing strategies are highly diluted by the time they reach their customers, and their sales professionals are not connecting to the power in the executive suite.
Develop Your MVP
Article:99% of every person´s DNA is exactly the same. Only 1% of our DNA makes us different and unique. Unfortunately, stating that you have a great product, service, staff or company reinforces the similarities between you and your competition, rather than what makes you unique. Most salespeople are saying the same thing when attempting to distinguish themselves from their competitors. Your Most Valuable Proposition(TM)(MVP) is a unique feature, product, service, or benefit you offer that clearly separates you from the rest.
Forging a Sales Culture Across Your Organization
Article:To make sales an organizational objective, companies need to assess current processes, identify areas for improvement, and implement a strategic business process. This course of action can be challenging-it requires that management be open to feedback on procedures that are long-standing and in which they may be personally vested. However, change should be viewed as an opportunity not a threat. Objectivity is the key to ensure that any changes to organizational fundamentals, such as integrating a sales culture, are smooth and seamless. And the payoff is that infusing a sales culture across your organization can keep the sales pipeline filled, shorten the sales cycle, and increase revenue.