Talent Strategy

Shelley heads the Digital Strategy Division at JWT INSIDE. She manages all of the agency's interactive consultants, incorporating her extensive experience in both online and offline solutions, as well her experience in 1-2-1 relationship marketing. Shelley has the expertise needed to work on high-profile accounts, incorporating an interactive/online recruitment strategy into an existing recruitment process. She advises on how to best integrate the two, showing a genuine ROI from digital solutions.

Shelley has also spearheaded JWT INSIDE's research into Web 2.0 initiatives, and presented to many clients on how best to develop, manage and integrate blogs, wikis, YouTube, Facebook, LinkedIn and all kinds of social media into their recruitment marketing mix. Additionally, she has given Webinars on the subject, and she also published a white paper on the importance of the online experience to today's candidates.

Shelley started her career at a leading direct marketing agency WWAV Rapp Collins (London) where she worked on print, radio and TV campaigns. She then moved into the emerging online world in 1998 as Account Director at CMI, one of London's first independent interactive agencies. Leaving in 2000 to set up an recruitment-focused online agency with two colleagues (clients included Goldman Sachs, ICI, Royal Bank of Scotland), she spent five years leading the team responsible for the pioneering and multi-award winning British Army Recruitment Web site; during which she briefed to UK Government's Ministerial level on the integration of online technology into public sector recruitment. The agency expanded and was bought by JWT Employment Communications (now JWT INSIDE) in 2004. Shelley has headed up interactive strategy for some of the agencies regional and global clients such as PwC, the Metropolitan Police, Merrill Lynch and Microsoft.

Born, raised, and educated in the UK, Shelley graduated in Law, then completed a Masters Degree at the University of Leeds, and has worked in the advertising industry for over 12 years. more »