

Okay. Forgive the big word. Merriam-Webster defines exhortation as “language intended to incite or encourage.” In plain speak it’s about excited talk, passionate words, and loud barking. If we talk about our organization’s goals with enough energy we will create it – that’s the underlying belief of the exhortation approach to employee engagement.
The great search for ways to engage employees involves many well-intended but misguided approaches. Exhortation. Management by objectives. Tools and techniques. Over the next three posts I’ll explore each approach and reveal why they have very limited results.
If companies want their superstars to give 120 percent and not leave for greener pastures, an ongoing focus on retention and employee engagement will serve them well.
An intentional mix of formal and informal learning strategies might be just what your company needs.
In the East, it is said that people who are yin are creative, passive, and easygoing. When they tend to lethargy, they are encouraged to become more yang. On the other hand, those who are yang are seen as active, precise, and controlled. They are nudged to strive toward yin. It is acceptable to never find balance between yin and yang, but instead to always seek, reflect, and add elements of the other.
Daniel Lewis*, an investor at a Venezuelan equity firm, was in charge of acquiring two textile mills in South America. One was in Maracay, Venezuela and the other in Colonia, Uruguay. The Uruguayan mill's higher productivity persuaded Daniel to invite 40 Uruguayan workers to move with their families to Maracay, to improve output there. The initiative did not work out as expected. The Uruguayans resented the cold shoulder received from the Venezuelans, bickering was rampant, and productivity remained low. Before sending the Uruguayans back to Colonia, Daniel made a last ditch effort: he asked that the Uruguayans be fully entrusted with the denim unit at Maracay. This worked wonders. Left to themselves, the Uruguayan team increased productivity, and this awoke healthy competitiveness from the Venezuelans, whose productivity rose as well.
Organizations invest billions annually on a success curriculum known as "leadership development," which ends up leaving so much on the table. Training and development programs almost universally focus factory-like on inputs and outputs — absorb curriculum, check a box; learn a skill, advance a rung; submit to assessment, fix a problem. Likewise, they leave too many people behind with an elite selection process that fast-tracks "hi-pos" and essentially discards the rest. And they leave most people cold with flavor of the month remedies, off sites, immersions, and excursions — which produce little more than a grim legacy of fat binders gathering dust on shelves.
What if, instead of stuffing people with curricula, models, and competencies, we focused on deepening their sense of purpose, expanding their capability to navigate difficulty and complexity, and enriching their emotional resilience?