Employer Branding

The world of recruitment advertising has come a long way since the help wanted sign. Newspapers represented the first change to the landscape, allowing job seekers a way to find out about jobs that they never would have heard about before. Internet job boards changed the rules again, offering organizations a new and exciting way to spread the word about their opportunities.

But a generation of tech savvy workers are discovering open positions in a whole new way, using search engines to locate sites of personal and professional interest and clicking on jobs that are advertised on those sites through pay-per-click services. The learning tracks in the Job Boards and Advertising Talent Topic look at how the best organizations leverage each of these and other modes of communication, tailor their messages to the audience they need by using the appropriate media and mix it all into a cohesive recruitment advertising and communications strategy.