
That grocery store chain popping up all over Arizona, Nevada, and California has launched a new careers website with a good main-page video talking about jobs at the British-owned grocer.
Most reports peg the end of the recession as 2009, but recruiting pros were slow long after that, as job losses outpaced job additions for too long. Talent acquisition naturally took a back seat to other business concerns. When companies struggled, talent acquisition played a lower profile role. (When it really struggles, talent acquisition gets fired, but that’s a really depressing post.) Recruiting guys and gals understandably don’t take center stage when employees are getting pink slipped. I totally get it.
Remember 15 years ago when the experts were scaring everyone with “the war for talent”? Saying by 2010 unemployment would be at historic lows? How about a little over a decade ago when job boards and applicant tracking systems would forever change a recruiters life (and make it simpler)? Or when 8 years ago when your corporate career site was touted as one of your most significant recruiting assets? Or 4 years ago when social recruiting was “in”.
HR and talent management leaders are constantly striving to become more strategic. But more often than not it seems that when they are presented with a strategic alternative that really breaks new ground, they retreat and stick with the status quo. However, if you are serious about making a strategic impact and you take a minute to reflect, it’s hard to think of many things that could have more of a strategic impact than increasing corporate revenues.
Many job seekers have long suspected their online employment applications disappear into a black hole, never to be seen again. Their fears may not be far off the mark, as more companies rely on technology to winnow out less-qualified candidates.
photo courtesy of ToobyDoo