The Global Association for Strategic Talent Management
Employer Branding
An HCI Learning Track
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Webcasts on Demand
Engaging Employees Through Employee Generated Content
Webcast:
At Catholic Healthcare West (CHW) more than 60,000 caregivers and staff deliver excellent care to diverse communities across Arizona, California and Nevada every day. As one of the largest hospital systems in the nation, CHW has a unique challenge--uniting all of these facilities and employees under one common brand and cause. Their solution? Utilizing employee generated content (EGC). This "EGC" tells the stories of how each person at CHW “lives their life on purpose” as a way to unite 41 disparate facilities under the CHW system. more »
August 19, 2010 by Corinna Damm | comments (1) | permalink |
Maintaining a Successful Employer Brand through Mergers and Acquisitions
Webcast:
According to a KPMG study, "83% of all mergers and acquisitions (M&As) failed to produce any benefit for the shareholders and over half actually destroyed value". Many experts agree-- if corporate cultural hostilities exist, employee and employer identities are lost. That's why maintaining a strategic and cohesive brand during the m&a process is so critical. more »
(1 vote)
Brand For Talent
Webcast:
Based on her new book, Brand for Talent, Libby Sartain will highlight how organizations must build a talent brand in order to attract their most critical talent segments to come to work. In just the past few years the marketplace for talent has fundamentally changed, partly because the needs of business have changed, partly because the availability of technology has changed how workers and business connect. Today business competes for talent in a free global marketplace in which traditional definitions of job and employee no longer relate. more »
(1 vote)
Corporate Social Networking and Your Employer Brand: A Recession Proof Match
Webcast:
You know that your brand is important and powerful; you have built it
authentically to be an integral part of your company's culture. Now
is the time to use the strength of the brand that you have built to retain your top performers, attract new talent, and reassure current employees about the temporary nature of the downturn. If you have done your job in creating an atmosphere of transparency and open communication, then utilizing corporate social networks to reinforce your positive brand impact should be a natural extension of the work that you have already done. more »
Differentiate Your Brand Inside and Out with Web 2.0 Strategy
Webcast:
How do you differentiate your employer brand in a sea of sameness; all the while aligning your internal and external identity?
A culture fit is essential for the success of any employee and organization. Identify your employee value proposition, and then connect your employees to build community and share common experiences. Get to know your target, articulate the organizations offerings and be precise about who needs to be hired to be successful. Use stories to communicate the EVP message, both inside your organization and externally to candidates. more »
Breathing New Life Into an Old Brand: Reinvigorating Your Employment Proposition
Webcast:
Sales are flat and applications are down. Your employee brand is a great way to tout yourself as an employer of choice, but your message needs to resonate with your core audience and reflect your corporate values. How can you portray your relevance and differentiators to your current and future employees while still maintaining your corporate integrity? more »
Leveraging Trends: Enriching Brands in 2009
Webcast:
Seismic changes have recently and swiftly reshaped the global business landscape. The historic degree of international economic turmoil has had profound impact upon people everywhere. The challenge now is to understand the implications of these dynamics and prepare for what will happen next.
What are the trends that will steer our culture in 2009 and beyond? How can organizational leaders capitalize on these trends to engage and inspire their employees? more »
Beyond the Logo: The Emotional Side of Your Employee Brand
Webcast:
Like it or not, you already have an employee brand. The myriad of encounters your organization has had with employees, customers, and their community has left an indelible impression. In order to improve upon the resonance of your brand, you first need to find out what mental and emotional associations have already been created, both externally and internally. Are you ready to ask the tough questions that will uncover the emotional response to your brand? more »
Employer Branding in the E-World
Webcast:
We've all heard this before: 3 clicks and you're out. This means that if a person can't find the information they need within three clicks of the mouse, they'll go elsewhere. What if it's a potential employee looking at your web site? Or a job seeker browsing your job openings on a career board? If you are not conveying a strong electronic brand, you may need to rethink your branding strategy. more »
Employer Branding: Using It To Increase Employee Loyalty
Webcast:
You've spent countless hours and dollars on your employee brand. It's a message that's unique and compelling to your customers, your recruits, and your investors. But is there a crucial piece of the pie that's missing? What can you be doing to make this priceless brand worth something to your most crucial capital-your current workforce? more »
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