Building Trust in Business is research exploring the overlap of leadership, trust, and collaboration — and has been conducted annually since 2009 by Interaction Associates. This report was developed in June 2012 by Interaction Associates and the Human Capital Institute (HCI). More than 300 organizations worldwide were surveyed, with 440 participants completing a survey of 82 questions. The surveys were distributed to a combined target list of HCI members and business leaders from Interaction Associates’ database.
The results of the survey form the basis of this research and are summarized in this report. In addition, several in-depth interviews were conducted with a group of thought leaders, analysts, and practitioners.