7 reasons why your Enterprise Social Media project might fail

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Source: ProFinda | Published: August 31, 2016

Enterprise Social Media is the way forward! It’s the dawn of a new era in collaboration. It will kill email and make us all happier and more productive employees in flatter more agile organisations.

Well, at least that was what we were all saying a few years back. Even as long ago as 2006, when ‘Enterprise 2.0’ was first coined to take advantage of the power of user generated content inside organisations, we’ve all eyed the potential of turning those exciting products we use in our personal lives, into the next big thing in business.