Do you know the language of a successful recruitment strategy?
Considering the 71% of online adults (and nearly 20% of the world's population) are actively using Facebook, your story would be incomplete without a social component.
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“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”—Arthur Schopenhauer
It’s easy for us technology types to forget that not everyone is as immediately enthusiastic about the fact that we’re increasingly plugged into the network 24 hours a day--and it can be humbling to pull our heads out of “the Cloud” and take a look at why there may be resistance to change in the world of human resources.
But that said, there are so many advantages to using social networks, like Facebook, to recruit. I’d like to take a few moments back here on solid ground (albeit while still plugged into the network, or else you wouldn’t be able to read these words!) to make the case for taking the leap into incorporating social media into your current recruitment strategy.
There’s a reason why we love Facebook for social recruiting: with constant updates to optimize the user experience, Facebook gives you, the recruiter, some priceless opportunities to find and connect with your ideal candidates.