HR isn’t generally considered a bastion of creativity. But in an increasingly mobile, information-rich, global society, in which the average American, for example, will have 11 jobs, the current approach to attracting and retaining talent must change. HR must get creative. It starts with identifying the right talent for a company's unique culture, moving beyond the “post and pray” job board methodology, and abandoning the expectation that top performers will simply come running.
By understanding their employer brands and target audiences, organizations can transform their approaches and develop creative strategies that attract the right candidates, not just those on job boards. Learn how to leverage effective new tools to connect with qualified candidates that may not have been reached any other way. Valerie Jones, Director of Employment Branding at Kenexa will discuss how these tools can be monitored and optimized to get the best results. To top it off, she will conclude with a case study highlighting how this approach worked for a recent client.