Similar to building trust, establishing strong norms for ethical behavior can take significant time and effort as a leader. If not maintained, however, those hard-earned results take very little time to disappear. A strong ethical climate requires the shared assumption that all group members will consistently do the right thing, which is difficult in a business where cutting corners can lead to results that are often rewarded. Maintaining a belief in ‘doing the right thing’ requires deliberate efforts by leaders to remain transparent, promote discussion of ethical decision making, lead by example, reliably enforce organizational policy, and inspire others to adopt the leaders’ ethical standards. This webcast covers some creative techniques for enforcing ethical expectations and inspiring employees to consider the ethical implications of their decisions.