White Paper:
The 2008 Olympic Games in Beijing have been described by observers as a coming-out party for mainland China. As nearly anyone knows today, China is just one of many Asian countries that are rapidly reshaping the global economy.
For organizations seeking to optimize their return on revenue, the topic of employee engagement and its impact on organizational performance is well known. With roots in organizational climate research (Schneider, 1985) and reinforced by service profit chain articles in Harvard Business Review (Heskett, Jones, Loveman, Sasser, & Schlesinger, 1994; Rucci, Kirn, & Quinn, 1998), the topic of employee engagement has captured the hearts and minds of senior executives and organizational psychologists alike because of its important role in promoting organizational effectiveness.
