Dan Schawbel, Founder of Millennial Branding & Author of “Promote Yourself”
By 2025, Gen Y will comprise 75% of the workforce. Due to demographic shifts, including more experienced Baby Boomer workers retiring, it is essential to engage Gen Y now so they are able to fulfill expected talent shortages in the near future. Developing a strong leadership pipeline and expertise are key to business continuity. Unfortunately, many organizations are not prepared to attract, engage, and retain Gen Y employees because they continue to use methods that are effective with older generations, but simply don’t work for Gen Y. This causes high turnover, low engagement and an inability to connect with this particular generation. In this session, Dan Schawbel, will talk about how organizations can identify high potential Gen Y talent within their organization and effectively put them on a development path to leadership. He will also discuss social media recruitment and employer branding strategies that work to attract top young talent, and why the development of these strategies is so important.