A strong and respected brand is one of the most valuable assets a company has. Marketing leaders invest millions on building (and protecting) their brand’s reputation. But while most businesses allocate resources to the external marketplace they have largely ignored internal audiences. When you consider that the authenticity of any brand is dependent on the company’s employees, and that satisfied customers are worth significantly more, this is a missed opportunity for any business.
No discipline is more committed to the development and optimization of its workforce than the HR team, but how does that focus translate to aiding marketing in their quest for a more authentic brand?
The authenticity of any brand—its perception of being genuine, legitimate and trustworthy—is directly dependent on the willingness of the company’s employees to act and deliver in a manner that is consistent with customer expectations.
This webinar will outline the influence employee behavior has on profits; outline the construct of a brand’s promise and the dependency it has on employee behaviors and outline why HR represents an untapped alley to marketers looking to strengthen their brand’s reputation and authenticity within the marketplace.
Specifically, Mike will:
Talk about the development and execution of employee recognition programs designed to strengthen the brand.
Outline some of the design considerations and explain how to leverage the core components of recognition systems for maximum efficiency.
And he will recommend ways to augment your measurement and reporting resources for better integration with marketing’s broader business agenda.