Webcast:
Millenials, the Internet Generation, Generation Y: all refer to people born between 1978 and 2000. Much has been made about the privilege of this generation and their rearing, from their access to and (over?) use of technology, to their supposed political apathy, and their ever-present "helicopter" parents. As they enter the workforce, still more assumptions are made about work ethic, interpersonal skills and job loyalty.
The reality of the knowledge and attitudes of any generation is conjecture without evidence and placing too much faith in generalities is dangerous business. But potential employers need access to accurate information about their future workforce to market their career opportunities appropriately and gain bright talent. What does appeal to these candidates? What attributes can hiring authorities reasonably postulate they possess? How can talent acquisition specialists adapt their on-campus and virtual recruiting to appeal to our future leaders? Those central issues about employment branding for college students are the focus of this webcast.
Presenters
Weil is the Managing Partner of STUDENT MONITOR, the nationally syndicated market research study of the college student market. Weil has been active in the college market for nearly thirty years as the publisher of the College Marketing Annual and Collegiate Trends.Earlier in his career, Weil was Director of Marketing for the ABC Radio Division of the American Broadcasting Companies and also held various sales and marketing positions with Revlon and Johnson & Johnson.Weil received a BS (Marketing) from LaSalle College as a Louis Kleid scholar. From 1969 to 1971, he served with the US Army 567th Special Weapons Group.
Ryan Healy graduated from college in the Spring of 2006. For the past year he has worked full time as a consultant for a Fortune 500 Company. In March of 2007, Ryan Co-founded Employee Evolution, a community website dedicated to discussing any and all Gen-Y career related issues. Since launching, the website has continued to grow in both traffic and subscribers at a rate of more than 100% per month. Ryan has been quoted in media outlets such as The Wall Street Journal, The New York Times and Business Week, among others.
Ryan Paugh is a Penn State graduate with a bachelor's degree in journalism and a minor in business. After graduation in the summer of 2007, he began working at a Fortune 500 company contracted in communications. In March, Ryan co-founded Employee Evolution, a site dedicated to open dialogue for Gen-Y as they enter the workforce.As a journalist, Ryan has written for several newspapers and magazines including a freelance piece for Human Resource Executive Magazine explaining what employers can expect from their new Gen-Y hires.
