Best Practices in Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset

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Author: SuccessFactors, an SAP Company | Published: June 22, 2015

Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application. Read on to discover five best practices that can help make your career site your #1 recruiting asset.