Webcast:
Do you remember when companies used to hire without using their Web site? Of course you do - it wasn't all that long ago. But the Internet has become so central to the way that potential candidates do everything from find out about openings to researching potential employers to communicating with future co-workers that those days seem a long way off.
Yet even amid this reality, many companies continue to think of their Web site as a tool for selling potential customers, not as a tool for attracting potential hires. This webcast will look at how the best companies are building Web sites that spark the interest of candidates, give them the information they need to evaluate their candidacy for openings and keep them coming back to check out more positions.
Presenters
Patty Van Leer is a Senior Vice President, Interactive Sales within NAS Interactive and has extensive knowledge in the recruitment communications industry. She is an expert in e-recruiting solutions, as well as in customer relationship management and project management. She is responsible for the planning and strategic direction of interactive initiatives. Her understanding of the client's target provides leadership and guidance for developing marketing communication strategies. She also analyzes existing interactive trends, applies them to new situations, and oversees research initiatives.
As Chief Talent Strategist of NAS Recruitment Communications, Ryan has a role that is national in scope and designed to facilitate major account implementation and support strategic project consultation. Having spent the last 15 years as a recruitment strategy consultant to a diverse client roster, including both Fortune 500 and small start-ups, Ryan is recognized for his expertise in employment brand architecture and human capital management and his ability to define and shape an organization's Employment Value Proposition in the marketplace. He is adept at building world-class recruitment and retention strategies and capable of providing keen insight on methods for attracting talent in even the most competitive labor market. He is currently supporting strategies for key NAS customers including Mayo Clinic, 3M and G&K Services. A graduate from Ohio University with a degree in Communication/Business, Ryan has held positions as Account Executive, Regional Manager and Regional Vice President. Ryan is also an author and featured industry keynote speaker on Employment Branding and Talent Management best practices. His sessions will be featured breakouts at both national SHRM conferences in 2007.
