Senior Strategic Account Executive, Purchasing Power
Webcast On Demand
The new way to customize benefits for your workforce
The different personas within the generations
The non-traditional voluntary benefits that each persona prefers
Addressing the benefit needs of a diverse workforce almost requires a crystal ball these days. Employers are realizing the value of voluntary benefits, however, and their role in providing a variety of choices for employees to select what is important to them. The 2016 Willis Towers Watson Voluntary Benefits and Services Survey reported that 92% of employers surveyed expect that voluntary benefits and services will be at the forefront of their strategic thinking and important to their employee value proposition over the next three to five years. Everyone is talking about the generations and their preferences, but within the generations there are different personas. Factors beyond age alone, such as lifestyle and buying preferences, can dictate benefit preferences. Non-traditional voluntary benefits especially can provide a wide variety of customization.
View this webcast and we’ll show you the new way to match voluntary benefits to employees’ diverse needs so you can win the war of recruiting and retaining talent.