Webcast:
Like it or not, you already have an employee brand. The myriad of encounters your organization has had with employees, customers, and their community has left an indelible impression. In order to improve upon the resonance of your brand, you first need to find out what mental and emotional associations have already been created, both externally and internally. Are you ready to ask the tough questions that will uncover the emotional response to your brand?
Join us for this exclusive webcast with industry expert Anna Farmery, a global leader in motivating people and developing internal brands. Her blog, The Engaging Brand, is ranked in the Top 150 in AdAge and has been recognized as a "must read" leadership blog throughout the business world. Anna will be presenting her unique view on how people collaborate and collide in an effort to create a resonant and unique branding proposition. We'll look at how "emotionally intelligent" companies ask the hardest questions of their employees, customers, candidates and competitors in order to become an employer of choice.
Webcast on Demand
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Presenters
Anna qualified as a Chartered Accountant with KPMG. She then went into industry as a Financial Controller before being made Managing Director at the ripe old age of 25. She continued in industry with a growing reputation for motivating people and her development of internal brands, working for global FMCG companies.After 20 years of being a Group HR/Finance Director for major worldwide brands she decided to establish her own company - The Engaging Brand.Anna is popular speaker on areas such as social media, personal and employer branding, and leadership. She is an energetic speaker, recently described as "a ball of energy and crammed packed full of ideas".Anna lives and breathes Web 2.0. Her blog is ranked in the Top 100 in AdAge and has been recognised as a "must read "leadership blog. The Engaging Brand podcast goes from strength to strength recently being nominated for the Best Business Podcast at the Podcast Awards 2007.
Anna is also part of the successful Podcast Sisters who help to explain "Web 2.0 to the non geek" and how you can use it in your business to create strong customer engagement.
As it is said, each organisation already has a brand. However, i am perplex when we speak of Public organisation who are the sole providers ofthe service. they are not interested in differentiating themslves and think that ow they are perceived by the customers is not the most important.
Is it really the case?