Like it or not, you already have an employee brand. The myriad of encounters your organization has had with employees, customers, and their community has left an indelible impression. In order to improve upon the resonance of your brand, you first need to find out what mental and emotional associations have already been created, both externally and internally. Are you ready to ask the tough questions that will uncover the emotional response to your brand?
Join us for this exclusive webcast with industry expert Anna Farmery, a global leader in motivating people and developing internal brands. Her blog, The Engaging Brand, is ranked in the Top 150 in AdAge and has been recognized as a "must read" leadership blog throughout the business world. Anna will be presenting her unique view on how people collaborate and collide in an effort to create a resonant and unique branding proposition. We'll look at how "emotionally intelligent" companies ask the hardest questions of their employees, customers, candidates and competitors in order to become an employer of choice.