The war for talent is back on: attracting talent is the number 1 challenge facing senior HR leaders this year.1 And it’s more challenging than ever to retain them, too. This is because the rules have changed: it’s an employee’s market now. Your potential employees have more choice and decision-making power than ever. The best talent have their pick of the jobs – so how do you ensure they pick you, and stay engaged? And while many of us struggle to find the right talent, some companies do it effortlessly. They attract the best people – and retain them, too.