Based on her new book, Brand for Talent, Libby Sartain will highlight how organizations must build a talent brand in order to attract their most critical talent segments to come to work. In just the past few years the marketplace for talent has fundamentally changed, partly because the needs of business have changed, partly because the availability of technology has changed how workers and business connect. Today business competes for talent in a free global marketplace in which traditional definitions of job and employee no longer relate. People looking for work have fundamentally changed. We'll explore and gain takeaways from the following topics:
Today's worker, Gen Y to Baby Boomer no longer merely seeks or evaluates a task to complete or a job to do. The workers searches for an overall work experience that will provide a sense of connection and fulfillment beyond the immediate work at hand and outside the traditional definitions of opportunity and security.
All of this change makes the brand the most essential part of an organization's strategy to secure talent.
The change in the marketplace for talent, and in the consumer of the work experience, demand that business look at brand in a new way.