Webcast:
Based on her new book, Brand for Talent, Libby Sartain will highlight how organizations must build a talent brand in order to attract their most critical talent segments to come to work. In just the past few years the marketplace for talent has fundamentally changed, partly because the needs of business have changed, partly because the availability of technology has changed how workers and business connect. Today business competes for talent in a free global marketplace in which traditional definitions of job and employee no longer relate. People looking for work have fundamentally changed. We'll explore and gain takeaways from the following topics:
- Today's worker, Gen Y to Baby Boomer no longer merely seeks or evaluates a task to complete or a job to do. The workers searches for an overall work experience that will provide a sense of connection and fulfillment beyond the immediate work at hand and outside the traditional definitions of opportunity and security.
- All of this change makes the brand the most essential part of an organization's strategy to secure talent.
- The change in the marketplace for talent, and in the consumer of the work experience, demand that business look at brand in a new way.
Webcast on Demand
On-demand webcasts are available to executive members. Please log in or sign up as an executive member to view this webcast.
Presenters
After 30 years in corporate HR/Talent Management, Sartain is now an active business advisor, Board Member, and HR thought leader. She is the former CHRO of both Yahoo! Inc. and Southwest Airlines and serves on the Board of Directors of Peet's Coffee & Tea, Inc., (Nasdaq: PEET). Sartain is an active advisor to several start ups including Alumrise, Jobvite, Reputationdefender.com and independent consultant on HR, Employer Branding and Talent Management. A frequent speaker and is often quoted as a thought leader in human resources.
Sartain served as chairman of the board of the Society for Human Resource Management in 2001 and was named fellow of the National Academy of Human Resources in 1998. Human Resources Executive named her as one of the 25 most powerful women in HR in 2005. She holds an MBA from the University of North Texas and a BBA from Southern Methodist University. Sartain is the co-author of HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business, AMACOM and Brand from the Inside: Eight Essentials to Connect Your Employees to Your Business, Jossey-Bass. And her newest book, Brand for Talent: Eight Essentials to Make Your Talent As Famous As Your Brand was published in early April 2009 by Jossey-Bass. She posts regularly to her blog at www.brandfortalent.com.