For a business to achieve competitive advantage, it must recognize that its one true strategic asset is talent and that having the right people, in the right
place, at the right time is only the start. Inspiring them to achieve great things, develop innovative products and deliver memorable experiences to customers
is the key to driving organizational performance and shareholder value.
But in a progressively digital society, which is increasingly networked and borderless, the management and nurturing of employer brands has never been more important. Differentiation through product, price or promotion is under threat and word of mouth, both internally and externally, through social media is capable of crippling organizational goliaths. In this context, attracting and retaining talent is reliant on navigating the ever-changing media landscape to meet local demands, while remaining unwaveringly authentic.