Breathing New Life Into an Old Brand: Reinvigorating Your Employment Proposition

Sales are flat and applications are down. Your employee brand is a great way to tout yourself as an employer of choice, but your message needs to resonate with your core audience and reflect your corporate values. How can you portray your relevance and differentiators to your current and future employees while still maintaining your corporate integrity?

Your brand needs to be consistent and continuous, but it doesn't need to be dull or staid. What can you do to give your employment brand a face lift? Join us to look at real world examples that you can apply to your marketing plan. Find out if you may need just a refresher, or if it's time for a complete overhaul-- and learn to spot the key differences. Your brand can be powerful ammunition to becoming and sustaining yourself as a choice employer-- learn how to make it work for you in 2009.