Webcast:
A frequent theme in the Employer Branding track is the way in which the perception of a company's employer brand can be improved. Most experts seem to agree that a brand exists independently of the strategies used to influence it - that being a "great place to work' is not synonymous with a strong employer brand and, conversely, that effective branding efforts are not the exclusive province of companies that have been recognized as great employers. But a natural question still arises: What do you do if the story that your brand tells isn't what you want it to be?
Join us as Dan Fagan, Director of Organizational Development. Recruiting and Mobility at Schneider Electric tells the story of how his company has structured the order of the
Branding process by changing the realities in house to be able to tell a more compelling story externally. Dan will describe the six key behaviors that his organization seeks to live by, how that has changed the perception of his organization in the eyes of its own employees and how that change has begun to manifest itself in the outside world.
Presenters
J. Daniel Fagan is the North American Director of Organizational Development, Recruiting and Mobility for Schneider Electric, a 13.7 billion manufacturer of electrical power and control solutions, headquartered in Paris, France and with operations in over 100 countries. Dan joined Schneider Electric in 1993 and is responsible for training and development, international mobility, and talent strategy and operations.
