Wanting to hire new college graduates into your organization isn't as simple as showing up on campus with some pizzas. The new grads of today are methodical strategists that have been actively planning their post-college work since their underclassmen days, and sometimes even since high school. Gaining their interest, attention, and time on their calendar takes an investment by employers.
When total recruiting activity decreases, it is often the best time to critically examine selection procedures, including the college recruitment plan, if there is one. Now is a great time to formalize or improve the strategy your organization will deploy to hire on campus.