Top talent is today’s competitive differentiator that makes the difference between an
organization that is thriving and one that is stagnant or declining. However, the impact of the
roles performed by that talent is not identical across an organization. Some roles have a
greater impact than others.
Companies in all industries have a set of critical roles: jobs that must be performed—and
performed well—for the companies to succeed. These positions are not confined to leaders
and executives. Critical positions may lie at the core of conducting everyday business or be
central to long-term new product strategy. Companies that do not have the right people in
critical jobs forfeit revenue growth, innovate more slowly, and/or lose competitive advantage
because they are unable to adapt to market dynamics.
Organizations need to define, attract, and develop the right mix of critical talent to support and
grow their businesses. To ensure a flow of the right talent for these roles over time, the best
practice is for organizations to build critical-talent pipelines.