Groupon has had a storied couple of years—at one point the fastest growing company ever. In this keynote video, hear from Dustin Carper, an Employment Brand Strategist at Groupon, who spent those years in corporate recruiting and brand strategy. Learn how Dustin created both his own role and a social media recruiting strategy with no budget and little direction, but a lot of passion. Explore some of Groupon’s biggest successes, as well as its most notable lessons learned in the social recruiting space.
Key insights include:
- Why organic social brand growth is crucial to recruiting success – and how it can be fostered.
- How Groupon’s “backward” strategy has helped the company establish a robust and appealing employment brand.
- What kinds of programs and initiatives have been most successful at Groupon and why, including an in-depth perspective on redesigning the Employee Referral Program.
- How Groupon’s aspirational values have influenced every key aspect of its business, and continue to inspire employees.