Business Simulations Transcend the “World’s Dumbest Idea”

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Author: Laurel Tyler | Source: Insight Experience | Published: May 11, 2015

A growing chorus of business leaders is questioning the singular notion of maximizing shareholder value.  In a recent Forbes article, Jack Welsh and Marc Benioff, Chairman and CEO of Salesforce, both label it the “World’s Dumbest Idea”. Neither of these CEOs think shareholder value is unimportant, but without using the label they advocate a more Balanced Leadership approach.   Marc Benoiff in an essay in the Huffington Postcalls for maximizing stakeholder value while Jack Welsh says, “Shareholder value is an outcome—not a strategy.”