Teleconference:
We are entering a new, more hopeful economic age. Authors Laurie Bassi with Ed Frauenheim, Dan McMurrer, and Larry Costello, have tracked how communities, customers, employees, and employers all can make a difference- hence their descriptive label “The Worthiness Era”—it is a time where the good guys are poised to win because good corporate behavior is no longer optional but the key to success.
This new era results from a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and arrival of civic-minded Millennials. Across the globe, despite lingering effects of the Great Recession, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good companies” — good to their customers, employees, and investors. Finally we can do well by being good.
Economist Laurie Bassi will share how worthiness pays off with "The Good Company Index," a unique ranking of the Fortune 100 companies on their records as employers, sellers, and stewards of society and the planet. The encouraging results: companies in the same industry with higher scores on the Good Company Index consistently outperformed their peers in the stock market over 1-, 3-, and 5-year periods. This Executive conversation is for leaders and aspiring leaders who want to help their organization do better in the ways that matter to both internal and external stakeholders.
Presenters
Dr. Laurie Bassi is a co-founder of McBassi & Company and is McBassi's CEO and Managing Partner. She is also Chair of the Board at Bassi Investments, Inc. Laurie is an internationally-recognized expert on measuring and valuing human and intellectual capital, and she loves working with organizations to identify creative ways to meet their needs in better developing and managing their people. The early years of Laurie's career were spent as a tenured professor of economics at Georgetown University. She has authored over 50 books and published papers. Laurie holds a Ph.D. in economics from Princeton University, a M.S. in industrial and labor relations from Cornell University, and a B.S. in mathematics from Illinois State University.