Reports on the so-called “death of retail” are highly overrated. In fact, according to an analysis by Challenger, Gray & Christmas, Inc. about 700,000 workers were hired in the retail industry as seasonal employees in 2018, the most since 2015.
That being said, retail employees – both full-time and seasonal – are feeling the effects of a highly volatile market. For several years now, many big-name organizations – from Sears to Payless, Barnes & Noble and countless others – have been closing their doors. However, this doesn’t mean the need for talent is in decline. In fact, retailers who promote better in-store experiences are still growing and are letting candidates know that their doors are wide open.
Discover why an employer brand needs to be deployed at every touchpoint in the candidate journey, how you can secure trust and engagement with your brand, and what key metrics to focus on to keep your brand continuously aligned with your strategic goals.