Companies are extending their recruiting reach through video interviewing technology in increasing numbers. According to Aberdeen Group, 31% of organizations surveyed are investing in video interviewing. Cost savings and time efficiencies, especially those relating to reduction in travel, have initially made the business case for use of this pioneering technology. Beyond that, there is a more strategic aspect to the business value of video interviewing. Ongoing candidate research by Montage indicates that video interviewing has an ongoing, positive influence on the candidate experience, candidates’ perception of potential employers, and interest in the job opportunity.