Webcast:
The Center for the Digital Future, part of USC's Annenberg School of Communication, found in the 2008 Digital Future Project that "internet is perceived by users to be a more important source of information to them - this over all other principal media, including television, radio, newspapers, and books." Additionally, the study found that the use of online social communities or networks has doubled in only three years, and that a large, and growing number of members "say they feel as strongly about their online communities as they do about their real-world communities."
Web 2.0- the concept of web-based technology to create collaboration among users- has redefined what lens employers should use when focusing on their career site design. In this webcast, we'll discuss the employer career site as a social network, and how these new media can be integrated in your acquisition strategy.
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Presenters

As a senior analyst, Zach focuses on the processes, strategies, and tools that help organizations hire, engage, and promote effective workforces. His primary research areas include hiring automation, performance management, and human resources management systems.Prior to joining Forrester, Zach directed product management and strategy, consulting, and implementation services at two leading human capital software and consulting firms. In those roles, he designed and implemented applicant tracking and performance management products currently in use by multiple Fortune 500 companies across several industries including retail, financial services, and healthcare.Zach earned a B.A. in political science and English from Hamilton College.
