Webcast:
In a land of "take a number" and wait healthcare scenarios, it's easy to see why hiring compassionate and highly-competent medical professionals would be a difficult job for any talent acquisition team. The difficulty of attracting top talent is compounded when an organization's career site- the job information source for 80% of candidates- is labyrinthine and laborious.
In this webcast, we'll hear from a healthcare company and Jobs2Web on how they worked to transform their career site into an online recruiting engine. The steps include: search engine optimization- how to make sure jobs come up in candidates' searches, job broadcasting- an automatic distribution of job postings to aggregators like SimplyHired, and landing pages for specific types of candidates. And the best part of all? They did this all without redesigning their career site or changing their ATS.
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Presenters
Trudy Knoepke-Campbell recently assumed the role of Director of National Recruitment for MinuteClinic, the pioneer and leader in the retail health care industry. MinuteClinic, which was originated in 2000, today has nearly 500 clinics in 25 states and is planning for over 4 million patient visits in 2008.In this role, Ms Knoepke-Campbell will be responsible for developing a recruitment function to encompass: recruitment branding and marketing, sourcing and CRM, recruitment processes, screening & selection, recruitment data & metrics, on-boarding and retention, customer satisfaction, workforce analysis & forecasting and workforce development.Previously, Trudy was with HealthEast Care System in St Paul MN for eight years as Director of Workforce Planning. During that time, she created and evolved the workforce planning function into a department that received national attention for it's focus on promoting a new culture around recruitment and retention, introducing demographics and data analysis and implementing a workforce analytical and forecasting model.During her tenure at HealthEast, they have experienced a system vacancy rate reduction from 10.7% to 2.5%, which has resulted in a $12 million savings in the first two years. These results contributed to HealthEast Care System receiving awards as the "Best Hospital Workplace" by the Minnesota Hospital Association and also three being named as one of the "Best Places to Work" by the Twin Cities Business Journal. HealthEast Care System also received three awards from the Electronic Recruitment Exchange in the past three years.Ms Knoepke-Campbell's background also includes experience as Director of Human Resources as well as extensive compensation and benefits experience. Her industry background includes healthcare, retail, restaurant, and the services industry with organizations such as Allina Health System, Perkins Restaurants, Ceridian Employer Services and ITT.She has also been highlighted four times in the "ERE Daily" of the Electronic Recruitment Exchange, been featured in the "Wall Street Journal" and the "Journal of Corporate Recruiting Leadership" and serves as a speaker at both local and national recruiting events.
Doug Berg is founder and chief innovation officer of Minneapolis-based Jobs2Web Inc. and is an expert in interactive recruiting strategies. Doug has worked with hundreds of companies to leverage the internet for recruiting on the web, and is a pioneer in the interactive recruiting industry. Prior to Jobs2Web, Doug founded techies.com which was a leading technology career site which had nearly 1 million IT professional members nationally, and won PC Weeks #1 career website in 1999. Doug was also founder and CEO of Quantum Consulting & Placement a Minneapolis based IT consulting and placement services company. Doug is frequently quoted in the press on workforce and career related trends including major publications such as the Wall Street Journal, Fast Company, Business 2.0 and is a featured speaker/presenter at HR and technology conferences.